On 22 April 2019, GuocoLand Limited unveiled the concept and design of Guoco Midtown. The approximately 950,600 square feet mixed-use development will be a game changer on multiple fronts. It will rejuvenate the Beach Road district, redefine public spaces and enhance street life, introduce a new experience of working in Grade A offices and a new concept of luxury city living.
GUOCO MIDTOWN TO REJUVENATE BEACH ROAD
Guoco Midtown will be the game changer, the final piece of jigsaw that completes the transformation of the area, connecting the three major office micro-markets of City Hall, Marina Centre and Bugis. Mr Raymond Choong, Group President & Chief Executive Officer of GuocoLand said: “Guoco Tower’s opening in stages between 2016 to 2017 has injected a fresh vibrancy, brought a new lease of life to Tanjong Pagar and successfully transformed the district. We envision Guoco Midtown to do the same for the Beach Road area. When it is completed in the first half of 2022, Guoco Midtown will be a premium, vibrant business and lifestyle destination, attracting a dynamic community that will rejuvenate and reposition Beach Road.”
The name Guoco Midtown represents GuocoLand’s vision for the area to be like the Midtown areas in many capital cities around the world where there is an exciting mix of shopping, culture, entertainment, amenities and prime corporate offices. Based on key trends anticipated, Guoco Midtown has been designed with the present and future needs of the user in mind, especially for those who spend a large part of their day in the office tower but not necessarily at their desks.
The way companies operate, and the way people work and live have changed drastically. Mr Cheng Hsing Yao, Group Managing Director of GuocoLand Singapore said: “Instead of being a ‘landlord’, we aim to be a partner to our tenants by supporting their business needs. We will incorporate flexibility into our leases, offer facilities for their activities and pursuit of innovation, and provide amenities to make the work environment more fun. Instead of providing a mere place to live in, we have designed a home that is conducive for work or entertainment. Guoco Midtown is the future brought forward to the present; it is a development that is built around the future lifestyles of people.”
PUBLIC SPACES AND COMMUNITY STREET LIFE REDEFINED
In line with GuocoLand’s vision of breathing new life into the district, Guoco Midtown is poised to become the new social heart for the Beach Road and Bugis area. It will foster community street life by providing a series of community spaces that can adapt and cater to different public activities and events.
Although Guoco Midtown is a mega mixed-development, it is unlike most such developments that often comprise podium blocks. Instead, street level buildings and public spaces have been designed to the human scale. Besides conserving the three-storey former Beach Road Police Station, the design also draws inspiration from the shophouse districts across Beach Road; an internal street – called Seawater Street – has been created, flanked by public spaces and low-rise retail and restaurants. All ground floor restaurants will have alfresco dining spilling into the two large sheltered public spaces called the City Room and the Market Place. Seawater Street can also be closed to vehicles during the weekends so that it can link up all the various public spaces to become a large event space to host more than 2,000 people. In fact, the whole development comprises 10 different plazas and gardens on levels 1, 2, 3, 7, 15 and 30; six of which are open to the public. Altogether, they form more than 170,000 sq ft of landscape and public spaces, and more than 34,000 sq ft of vertical greenery. The plazas and gardens provide spaces for exercise, special events and intimate areas for unhurried and meaningful human interaction.
A NEW LEASING CONCEPT FOR THE LATEST WORK TRENDS
Guoco Midtown will pioneer a new leasing concept to support the latest work trends. The 770,000 sq ft, premium 30-storey Grade A office tower will cater to dynamic companies with fast-changing demands who need to attract the right talents. Guoco Midtown will re-define the way landlords partner office tenants by introducing a new leasing concept to address the ‘core & flex’ needs of companies with dynamic business needs and shorter business cycles. Fifteen percent of office net lettable area has been set aside for flexible and adaptable spaces which will give tenants the flexibility to expand or contract their teams without having to move or renovate their main offices. There will also be two floors for tenants to set up ‘innovation laboratories’ or experimental start-ups.
Additionally, Guoco Midtown is designed to support the new way of agile working. Tenants can look forward to networking lounges and collaborative work spaces, seminar and training rooms and even facilities for company town hall meetings. To further support companies in attracting and retaining talents, Guoco Midtown will have many amenities catering to the well-being of its office tenants. Workers can take a break from work at the sky garden on level 7 or go for a swim in the 40 metre swimming pool, jog along the circuit, or work out at the outdoor gym. For a bit of peace and quiet, they can also retreat to the event plaza, rest pods and snooze areas. These dedicated recreational areas allow office tenants to ‘relax & rejuvenate’ even while at work. This is part of Guoco Midtown’s attempt to respond to the growing integration of work and play. Tenants can join in fitness programmes like Zumba and Body Combat, just like the programmes at Guoco Tower, which have been well received by tenants and public.
The offices at Guoco Midtown will have an efficient, central core office floor plate with an ultra-high 3.3m ceiling, compared to the 2.9m norm for Premium Grade A offices. Seamless, large windows, clear glass panels that are floor-to-ceiling and 1.8m wide (versus the usual 1.5m) will allow workers to enjoy panoramic views of the city, Kallang Basin and Marina Bay.
A NEW CONCEPT OF LUXURY CITY LIVING
Midtown Bay, the residential component of Guoco Midtown, will offer a collection of more than 200 exclusive units. Residents can enjoy the convenience and buzz of city life right below them and they can easily retreat to the quietness and exclusivity of their living spaces. The new lifestyle of urbanites demands effortless transition between living, working and entertaining. Thus, the units have been designed to offer residents the flexibility to live, work or entertain at home. If more space is needed, residents have the rest of the amenities of Guoco Midtown available to them.
Midtown Bay is at once exclusive, yet connected. It is envisaged to be a very prestigious development bringing together a community of visionaries. More details of the residential component will be announced in the second half of 2019.
CENTRAL AND WELL-CONNECTED LOCATION
Residents, workers and visitors to Guoco Midtown, will truly appreciate its central location and how connected it is to the rest of the city. The underground, ground level and elevated pedestrian network will connect people living, working and visiting the three districts in the area – namely City Hall, Bugis and Marina Centre. The mixed-use, integrated development will also be served by four MRT lines – the East-West, Downtown, North-South and Circle lines – and has a direct underground link to the Bugis MRT interchange station.